Market & Marketing Strategy @ Smart iDeAS ™:
Marketing is all about understanding the minds of the customers. At Smart iDeAS ™, we use unique Customer Profiling based on Psychological & Social Behavior in order to Segment Market, Target Audience, Build or re-engineer products / services, create a sustainable Branding & Positioning strategy, with a Pricing & Distribution strategy that add to your competitive advantage. We shall innovate a process for you which will enable each of your customers to create a product or service experience that she wants.
Our marketing strategy consulting consists of 4 basic parts; however, each of these is undertaken involving every stakeholder & their objectives:
- Identify & Establish milestones
- Understand & Study pain areas
- Undertake GAP Analysis
- Formulate Strategy to bridge the gap
At the end of the exercise, our clients shall have:
- A clear cut Marketing Strategy for the company, product or project
- Deliverables with Time-lines
- Guidance for Implementation
Sales Collaborative Value Addition™
Today's competitive market scenario has reduced Sales to discounts for the retail buyers and price cuts and longer credit periods for institutions. Smart iDeAS ™ has converted Sales into an advisory function thereby creating, what we call the Sales Collaborative Value Addition™.
In a B2B scenario, the Sales Collaborative Value Addition™ creates maximum value for the client and its customers along the complete Value Chain.