Work @ Smart iDeAS ™
A. Qualitative Market Research & Analytics
1. For an US$3B MNC: Smart iDeAS ™ have successfully completed the following MR projects.
- For their Indian Operation, complete industry analysis along with perception mapping to enable the client make investment decisions into Indian market.
- Complete market research to understand viability of South Africa as a new market for their specialty chemical business.Result: The company has forayed in to the SA market and already generated revenue of USD1M in 6 months.
- Understanding the Logistical Dynamics of shipping cargo, by air & sea from India to various strategic locations across SE Asia, Mid East & Africa, with an objective to rationalize shipping practices.
- Ancient World Trade Centres: How these regions still influence world trade.
- How controlling natural resources shall give an competitive edge to a country / region.
- Global R & D Centres in India: How it can positively affect the Indian manufacturing segments.
2. FMCG: Perception mapping of a newly launched Women's Grooming product (for SEC A & B) from a very large FMCG company in India.
3. Ice Cube Market in Bangalore: Possibly India's first ever attempt to understand this unorganized market. The research consisted of Market size estimation, Key Players, Market Segments, Key Success Factors, Pricing, Manufacturing Process, other sources, Market Requirement & Conditions, Distribution mechanism.
4. Industry analysis
- Indian Lighting Industry, UPS & Inverters, Solar Panel and the Telecom equipment industry: Forecast, Identification of Current Status and New Players, Competition, Goverment Regulations and SWOT Analysis.
- Telecom & VAS: For an Australian company - potential of Rural VAS in India and its impact on current revenue sharing model on key players in the industry.
- Global Lighting Industry: CFL & LED Trends.
B. Market & Market Strategy Advisory Services
1. For an Ice Cube manufacturer in Bangalore
- Our research showed a huge B2C segment, while so far only B2B was being serviced..
- Recommended new Market Segments for competitive & pricing advantage, new distribution model, Market Segment based Product Branding.
- Result: India's first Branded Ice Cube to be launched in Bangalore in March 2010.
2. Crafts For Sarees is the World's First online design studio where one can create her own designer sarees in three simple steps:
- Pick the Fabric
- Select the Colour
- Choose the Design
Conceptualization, Strategy Consulting, Marketing Strategy, Design & Channel and Supply Chain Management by Smart iDeAS.
C. Bridging the Gap in IT Training & Mentoring
- Training in Database performance and query optimization, Soft Skills and Teamwork, Software testing and some aspects of J2ME product architecture for A leading B2B solutions provider in convergent communications for mobiles, IVR, VIVR and Web. Based in Bangalore and Australia.
- Training in Database design fundamentals - designing for performance, Query Optimization, Database tuning and High Availability concepts for a provider of high-tech IT solutions in IT, Wireless, Healthcare and Education arenas. Based in Bangalore and the USA.
- Training imparted in End to End Software Development, Artistic Programming and Soft Skills and Teamwork for the Trivandrum wing of a high-end start-up in products and services sector, with emphasis on J2EE and BI implementations, and a partner for SAP.